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Class of Trade Descriptions and Definitions

We serve a wide range of healthcare customers, including hospitals, infusion centers, long‑term care facilities, EMS providers, physician offices, pharmacies, and many more. Each segment has its own needs, buying patterns, regulations, and product requirements. Class of Trade helps us organize and understand those differences. When customers are segmented correctly, Sales gets cleaner data, better targeting, and more relevant conversations. Marketing can deliver the right messaging to the right audience. Customer Service gains context for the customers they support. And Operations can ensure pricing, products, and workflows align with the customer type. Segmentation isn’t about labeling customers, it’s about enabling smarter selling, stronger follow‑through, and a more personalized customer experience.

Healthcare & Patient Care

  • Anti-Aging Wellness – Clinics or centers focused on age management, wellness therapies, hormone therapy, and preventive health services that may include IV therapy, fitness programs, or aesthetic treatments.

  • Dental – Dental practices providing general or specialized oral care, including orthodontics, periodontics, endodontics, and oral surgery.

  • EMS (Emergency Medical Services) – Ambulance services, paramedics, and pre-hospital care providers.

  • Home Infusion – Providers that administer infusion therapies (IV antibiotics, hydration, nutrition, etc.) in a patient’s home.

  • Hospital – Full-service inpatient healthcare facilities providing acute care, surgery, diagnostics, and specialized treatments.

  • Infusion Center – Outpatient facilities dedicated to infusion therapy (chemotherapy, biologics, hydration, etc.) that are not located in a patient’s home.

  • Longer Term Care Facility (LTCF) – Nursing homes, skilled nursing facilities, or rehabilitation centers providing extended care for chronic or post-acute conditions.

  • Long Term Care Pharmacy – Pharmacies specializing in medication management for residents of long-term care facilities, often providing unit-dose packaging and clinical services.

  • Nursing Services – Organizations or agencies providing skilled nursing care in any setting (home, LTCF, hospice, outpatient).

  • Oncology – Hospitals, clinics, or physicians specializing in the treatment of cancer patients.

  • Physician – Individual doctors or group practices providing primary or specialty care services (excluding hospital-employed physicians unless specified).

  • Surgery Center – Ambulatory surgical centers (ASCs) providing outpatient surgical procedures and perioperative care.

  • Veterinarian – Animal healthcare providers, including clinics, hospitals, or specialty veterinary practices.

Pharmacy & Medication Services

  • Compounding Pharmacy – Pharmacies that prepare customized medications for patients, often for unique dosages, combinations, or delivery methods.

  • 503B Compounding Pharmacy – Outsourced, FDA-registered compounding facilities that manufacture sterile drugs in bulk for hospitals, clinics, or other healthcare providers under stricter regulatory oversight.

  • Specialty Pharmacy – Pharmacies that manage high-cost, complex, or chronic medications requiring special handling, patient education, and monitoring.

Suppliers & Manufacturers

  • Distributor – Companies that purchase and resell medical products, equipment, or pharmaceuticals to healthcare providers, pharmacies, or institutions.

  • DME/HME (Durable Medical Equipment / Home Medical Equipment) – Suppliers of medical equipment and supplies used in patient homes or facilities, including oxygen, mobility aids, infusion pumps, etc.

  • Manufacturer – Companies that produce medical devices, pharmaceuticals, or other healthcare-related products.

Other

  • Government – Federal, state, or local government agencies involved in healthcare, public health, regulatory oversight, or funding.

  • Infectious Disease – Healthcare providers or specialists focusing on diagnosis, treatment, and prevention of infectious diseases.

  • Research and Development (R&D) – Organizations involved in medical, pharmaceutical, or healthcare technology research and clinical development.